Our Journey
Anjum Asif has been marketing and
distributing Del Monte products as its exclusive partner for
distribution for about four decades in Pakistan. As a company we
are the pioneers of launching the Del Monte’s canned foods
category in Pakistan in order to bring convenience and quality
food products to the local consumer base. Over the years, we
have been offering various Del Monte categories like Fruit
Cocktail, Pineapples, Olives, Whole Corn, Pure Fruit Juices, and
Olive Oil Range.
As our commitment to value growth and expansion, we have always
envisioned to take Del Monte to next level. As a distribution
and marketing company we have worked relentlessly to build and
sustain Del Monte’s name in Pakistan. We have thoroughly gauged
the market trends and growing consumer needs to launch products
that could offer an unsurpassed quality and experience. Over the
years Del Monte grew from a single offering to a wide product
range and became the market leader in most of its offered
product categories.
Looking through the enormous market success of Del Monte and its
growing consumer demand, Anjum Asif initiated its plan to launch
local product categories under Del Monte International. With Del
Monte’s brand name and Anjum Asif’s market expertise of
international brands, this is a huge step in the right direction
of not just growing as a company but contributing positively in
the business ecosystem of Pakistan. Under this venture Del Monte
would offer pulses & lentils packaged and sourced under its
strict international quality standards in Pakistan. This
collaboration is just the beginning of the many opportunities
that we bring for our customers and stakeholders.