Our Journey

 

Anjum Asif has been marketing and distributing Del Monte products as its exclusive partner for distribution for about four decades in Pakistan. As a company we are the pioneers of launching the Del Monte’s canned foods category in Pakistan in order to bring convenience and quality food products to the local consumer base. Over the years, we have been offering various Del Monte categories like Fruit Cocktail, Pineapples, Olives, Whole Corn, Pure Fruit Juices, and Olive Oil Range.

As our commitment to value growth and expansion, we have always envisioned to take Del Monte to next level. As a distribution and marketing company we have worked relentlessly to build and sustain Del Monte’s name in Pakistan. We have thoroughly gauged the market trends and growing consumer needs to launch products that could offer an unsurpassed quality and experience. Over the years Del Monte grew from a single offering to a wide product range and became the market leader in most of its offered product categories.

Looking through the enormous market success of Del Monte and its growing consumer demand, Anjum Asif initiated its plan to launch local product categories under Del Monte International. With Del Monte’s brand name and Anjum Asif’s market expertise of international brands, this is a huge step in the right direction of not just growing as a company but contributing positively in the business ecosystem of Pakistan. Under this venture Del Monte would offer pulses & lentils packaged and sourced under its strict international quality standards in Pakistan. This collaboration is just the beginning of the many opportunities that we bring for our customers and stakeholders.